Knowing how to use ChatGPT at its best can truly make a difference. What seems like a simple chatbot is actually capable, for example, of searching the web, analyzing documents, generating images, remembering our preferences, and even acting autonomously. In this guide we will explore its features to get the most out of this tool.

When you access ChatGPT, you find yourself in a workspace designed to be simple and immediate, even for first-time users. The interface is essentially divided into two sections: the central area, dominated by the input bar through which you interact with the model, and the sidebar, which brings together the main features, from image generation to GPTs, through to the management of Projects.

The interfaces of Artificial Intelligence-based tools evolve continuously: the reasons can be the introduction of new features, the enhancement of existing ones, or simply the attempt to make the user experience more intuitive. ChatGPT is no exception. That is why, in this guide, we will focus primarily on the purpose of these features and how to use them at their best: information that remains valid over time and useful for truly understanding the tool, regardless of any changes.
MAIN AREA

The ‘input bar’ is the heart of interaction with ChatGPT: deceptively simple in appearance, it allows you to type your requests, known as ‘prompts’, effectively enabling you to have a dialogue with the model. A dedicated button, the ‘+’, allows you to attach reference files (*1) and access advanced features (*2). Two further dedicated buttons offer, respectively, the ability to dictate content by voice and to activate the voice conversation mode (*3). Everything ChatGPT can do starts here.
*1: Attaching files, whether text documents or images, allows ChatGPT to analyse them and use them as a basis for responding to our requests;
*2: Among the advanced features available we find, for example, image generation, advanced reasoning mode, in-depth web search, and much more;
*3: The two voice modes serve distinct purposes: the first simply allows you to dictate your prompt instead of typing it, the second to ‘talk’ to ChatGPT in a more natural and interactive way.

The freedom to enter text is one of ChatGPT’s strengths, but it conceals a pitfall: it is easy to ask the wrong thing. This is where ‘prompt engineering’ comes in: a set of techniques useful for formulating relevant requests in order to obtain the desired result.

By pressing the ‘+’ button in the input bar, you can access a set of advanced features (continuously updated by OpenAI) that significantly expand ChatGPT’s capabilities, making it an increasingly versatile tool suited to very different tasks. It is worth knowing that some of these features are often also accessible from the sidebar: a deliberate redundancy, designed to make the user experience more fluid.

ChatGPT also provides an additional group of tools, each designed for a specific use. Here they are in detail:

SIDEBAR

The ChatGPT sidebar brings together navigation features and additional tools that complement the user experience of this LLM. Some of them, as we will see, are also accessible from the input bar: a deliberate redundancy, designed to make the workflow more fluid.

‘Codex’ is OpenAI’s Artificial Intelligence agent dedicated to software development. Connected to a GitHub repository, it can autonomously write code, fix bugs, run tests and propose changes, operating in a secure and isolated environment. Being a tool separate from ChatGPT rather than built into it, and aimed primarily at developers, its use will be covered in a dedicated guide.

GPTs are personalized and ‘specialized’ versions of ChatGPT, designed to perform specific tasks more effectively than the standard model. To this end, each one is configurable with dedicated instructions and reference documents: this allows the AI to respond consistently within a given context and purpose. GPTs can be created without any technical expertise, simply by entering descriptive text about the desired behavior and uploading files.
The same section that allows you to create GPTs also provides access to the GPT Store, which contains a large number of them, built by developers and companies from around the world. It is worth noting that a wide selection is available, divided into categories and pre-configured for a wide variety of purposes. Some practical examples: GPTs specialized in writing in a particular style, assistants that respond exclusively based on uploaded company documents, or tutors dedicated to specific subjects.

‘Projects’ are dedicated workspaces within ChatGPT, designed to organize in a structured way everything related to a specific goal or activity. To this end, within each one it is possible to upload reference files and set custom instructions, so as to retain relevant context without having to repeat it in every new chat. Unlike GPTs, Projects do not modify the model’s behavior, but create an organized and focused environment around a specific task.
A practical example: someone working on a marketing campaign can create a dedicated Project, uploading briefs, analyses, and drafts, and setting instructions such as “always respond in a professional tone and focus on a young target audience.” ChatGPT will then use these elements as a consistent reference across all conversations. Finally, it’s worth noting that Projects can be shared with other users, making this feature useful for team collaboration as well.

The ‘Prompt Optimizer’ is a built-in tool in ChatGPT, part of the so-called ‘GPTs’, which automatically rewrites user prompts according to OpenAI’s official guidelines. Simply paste your text: the AI will remove ambiguities and contradictions, structuring the prompt with role, objective, context, and desired output format. The result is a measurable increase in response accuracy.
PRACTICAL TIPS

GPTs and Projects are two only apparently similar features that actually serve very different purposes: it is therefore important to understand how each one, in its own way, can effectively help us.
Let’s start with GPTs, a sort of ‘mini-models’ of ChatGPT, ‘reprogrammed’ for specific purposes: they receive permanent instructions that modify their behavior, tone and capabilities, making them suited to a particular task, regardless of what you are working on.
Projects, on the other hand, do not change the way ChatGPT ‘thinks’, but make available to it, through the uploading of files and instructions by the user, an environment already ‘informed’ about the current activity, which acts as a permanent context.
In practice:

ChatGPT is able to retain relevant information between sessions, such as the field the user works in, their preferred writing style, or the projects they are working on. The model’s memory operates on two levels: data the user explicitly asks ChatGPT to remember, and information gathered automatically in the course of conversations. Enabled by default, it can be turned off at any time, either entirely or selectively (*1). The practical result is that, over time, ChatGPT becomes an increasingly well-calibrated tool for one’s needs, without having to re-explain the same things at the start of every new chat.
*1: You have full control over what ChatGPT remembers: it’s possible to view accumulated memories, delete specific ones, or clear the entire memory at once. For completely isolated conversations, a “Temporary Chat” mode is also available.

‘Thinking’ and ‘Deep Research’ are two complementary features, each designed for a specific type of need: knowing when to use one or the other makes a concrete difference in the quality of results. ‘Thinking’ activates a deeper reasoning process based on what the model already knows: it is the right choice when tackling a complex problem, an articulated analysis, or a question that requires multiple logical steps. ‘Deep Research’ does something distinct: it autonomously accesses dozens of online sources, compares their content, and returns a detailed, documented report.
In practice:
*1: Deep Research is subject to a monthly usage limit, which varies depending on the subscription plan.

ChatGPT, like any other LLM, generates responses that, despite appearing complete and authoritative, can sometimes contain inaccurate or even entirely fabricated data. Although this phenomenon, known as ‘hallucination’, tends to diminish as AI evolves, it is always wise to stay alert: as they say, ‘the devil is in the details’. To be clear, the model does not deliberately mislead, but being structured to favor the most probable options, it can present uncertain content… and do so with the same confident tone it uses when it is actually right. It should be noted that this kind of issue occurs more frequently in relation to niche topics, statistics, bibliographic citations and specific references. The most effective practical approach to avoid embarrassing slip-ups is to submit ChatGPT’s output to another trusted LLM (*1), so as to cross-check the results and identify any inconsistencies.
Treating AI output as a valuable starting point rather than ‘gospel truth’ is a golden rule that should always be followed.
*1: Preferably using Deep Research, which cites the sources it draws from.

Among the main LLMs, ChatGPT stands out in several specific areas. It is the most suitable tool when working on textual content that requires a natural and engaging tone of voice. Additionally, its image generation capability is among the most precise in the field, with an ability to follow detailed instructions that competitors struggle to match. It is also particularly effective in mixed workflows, where writing, analysis, and research alternate within the same session, and in voice conversation, which is more fluid and natural than that of other models. All that said, the choice between one model and another remains largely a matter of personal preference and working style.
The images on this page were created using generative Artificial Intelligence tools.
The images of the ChatGPT interface included in this article are used for editorial and educational purposes only. ChatGPT is a registered trademark of OpenAI, with which IntelliGuide.it has no affiliation.